The Creator Campaign ROI Kit

Put every cost in the spend box, count margin not sales, know the break-even before you sign, and price the fee from your margin

CreatorAxis's free Campaign ROI Calculator says it plainly in its own FAQ: it uses campaign spend as the only cost, and does not subtract product cost, agency fees or overhead. The Audience Value Reference goes further and uses the creator's fee as the whole spend. On a worked campaign, a $650 Instagram reel fee and 30 orders at $51, the calculator's way reads +135.38% ROI and 2.35x ROAS. The Creator Campaign ROI Kit puts every cost in the spend box. Usage rights, an agency fee and three units of product turn the $650 fee into a $1,052.75 campaign; counting what each order costs to make, ship and take payment for, the same 30 orders lose $296.15. The kit finds the break-even before you sign (42 orders, or 2.02x ROAS at that margin), works the fee backwards from the orders you can expect ($451.90 at 30), prices reach per 1,000 median views ($52.64 all in, against $13 per 1,000 followers for the fee alone), and writes the scorecard and the disclosure into the brief before the post goes live. Every figure is computed by the site's own calculators from example numbers you replace with yours; the fee rules of thumb and CPM levels are our illustrative assumptions (September 2026), not market quotes, and nothing promises sales, followers, earnings or a return. Sponsored and gifted posts must be disclosed (in the US, under the FTC's Endorsement Guides; check the rules where you are). Not financial, tax or legal advice. Included: 24 printable pages with 7 steps, a campaign cost sheet, a break-even and fee ceiling worksheet, a brief and contract checklist, a campaign scorecard, two reference tables, and a personalised sheet worked out from the numbers you entered in our calculators.

Look inside

Two full pages from the kit, exactly as printed. Click either to read it at full size before you decide.

What is in it

• The Fee Is Only the First Line: the cost stack behind a creator's quote (usage rights, agency fee, every unit of product sent out)
• Every Cost Goes in the Spend Box: one campaign's ROI with the fee only, the whole campaign, and the orders' own cost, and why ROAS is not ROI
• Know the Break-even Before You Sign: break-even orders and break-even ROAS, and orders per 1,000 views against your own past rate
• Price the Fee From Your Margin: the most the fee can be at low, planned and high order rates, and ways to close the gap
• Divide by Views, Not Followers: cost per 1,000 median views against illustrative paid CPMs, and why interactions are not orders
• Decide the Scorecard Before the Post: what counts as an order, the window, the decision rule, tracking, the contract, and disclosure (US FTC Endorsement Guides)
• Judge It Against the Plan You Wrote: planned against actual, and the next deal on terms that pay
• The campaign cost sheet and the break-even and fee ceiling worksheet, printable
• The brief and contract checklist and the campaign scorecard, printable
• Break-even ROAS by margin, orders to pay back a campaign, and a one-page quickstart

The kit picks up where the free Campaign ROI Calculatorleaves off. The calculator counts one cost, the campaign spend; the kit puts the creator’s fee from the Influencer Rate Calculator, usage rights, agency fees and product sent out in the spend box, counts what each order costs you, and finds the break-even in orders and in ROAS before you sign. It prices reach per 1,000 views with the CPM Calculator, and checks the illustrative figures on the Audience Value Referenceagainst your own margin. It promises no sales, followers, earnings or return: the rates it uses are our calculators’ illustrative assumptions (September 2026), and the worked figures are examples. Sponsored and gifted posts must be disclosed (in the US, under the FTC’s Endorsement Guides; check the rules where you are). It is not financial, tax or legal advice.