Disclaimer
Last updated: July 26, 2026
General Disclaimer
The information and tools provided by CreatorAxis (“https://www.markaxis.com”) are for general planning and educational purposes only. Everything here is offered in good faith, but we make no representation or warranty of any kind, express or implied, as to the accuracy, adequacy, validity, reliability, or completeness of any information or result on the site.
Any use of the information or tools is entirely at your own risk. It is your responsibility to ensure the results meet your specific requirements and to verify them before acting.
Estimates and Illustrative Benchmarks, Not Guarantees
CreatorAxis’s calculators — the engagement rate calculator, the influencer rate calculator, the CPM calculator, the follower growth calculator, the campaign ROI calculator, and the creator earnings estimator — apply standard formulas to the numbers you enter. Where a calculator needs a benchmark it can’t know from your inputs alone (a typical platform engagement rate, a base rate per 1,000 followers, or an ad-revenue RPM range), it uses an illustrative figure built from broadly reported industry patterns, clearly presented as an estimate. None of these outputs — a suggested rate, a CPM, a follower projection, an ROI figure, or an earnings range — is a guarantee that a real deal, campaign, or payout will land where the calculator says. Real numbers depend on negotiation, platform policy, audience quality, niche, geography, and season in ways no simple formula can fully capture.
Results Are Rounded and Simplified
The tools apply their formulas and round output for readability. That rounding, together with the assumptions of a deliberately simple model, means a displayed value may differ from a more detailed calculation that accounts for factors this site doesn’t ask about. Always cross-check a figure against your own historical data when one exists.
Why a Result May Look Off
A calculator can return a surprising or blank answer when:
- Inputs are inconsistent: for example, entering a reach lower than your interaction count, or a growth rate that implies losing more followers than you have.
- The wrong platform is selected: base rates, average engagement, and RPM ranges vary significantly by platform, so picking the wrong one skews the estimate.
- A field is missing: some tools need at least two of several possible values (like the CPM calculator) or exactly one of an either/or pair (like the follower growth calculator's rate vs. gain input).
- Your real numbers differ from the built-in benchmarks:a niche with unusually high or low engagement, pricing, or RPM won’t match a general platform average.
No Warranty
CreatorAxis expressly disclaims all warranties, whether express, implied, statutory, or otherwise, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that our tools, calculations, or information are error-free or complete, or that the website will be available without interruption.
Limitation of Liability
To the maximum extent permitted by law, CreatorAxis shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages — including a mispriced deal, a missed budget target, or other losses — arising out of or related to your use of our tools and services.
External Links & Advertising
The site may link to third-party websites and displays advertisements from networks including Google AdSense. We do not investigate, monitor, or endorse third-party content, and the presence of a link or ad is not an endorsement of any product or service.
Changes to This Disclaimer
We may modify this disclaimer at any time. Changes are posted here with an updated revision date, and your continued use of the site indicates acceptance of the changes.
Contact Us
If you have questions about this Disclaimer, please visit our Contact page or email us at support@markaxis.com.