Michael Latchford Joins Pipeline360 as a Key Player in B2B Partner Marketing
The B2B Partner Marketing market is a multi-billion-dollar opportunity that has long been underserved by traditional approaches. According to Tony Uphoff, CEO of Pipeline360, the company’s Demand-as-a-Service model is uniquely positioned to transform this landscape. The addition of Michael Latchford, a seasoned expert in Partner Marketing, to the Pipeline360 team is a significant move that will drive growth and innovation in the space.
- With his extensive background in MarTech, Latchford brings a unique blend of marketing and sales acumen to the role.
- His experience in building high-performing teams and driving business growth will be invaluable to Pipeline360’s continued success.
- As a seasoned executive, Latchford is passionate about enhancing the customer experience through collaboration, influence, and innovation.
About Michael Latchford
Michael Latchford is a seasoned marketing and sales leader with a proven track record of driving business growth and building high-performing teams. Prior to joining Pipeline360, Latchford held leadership roles at DemandScience, TechTarget, Skout Cybersecurity, and Foundry (IDG). His expertise spans multiple industries and technologies, making him an ideal fit for Pipeline360’s innovative Demand-as-a-Service model.
“I’m thrilled to join Pipeline360, a proven and trusted demand generation and marketing services leader with deep roots in tech and Partner Marketing,” said Michael Latchford.
Pipeline360’s Demand-as-a-Service model is a game-changer in B2B Partner Marketing. This new demand model integrates proprietary first-party data marketplaces, innovative AI-driven targeting, and advanced analytics to deliver precise, measurable, and scalable demand generation outcomes.
| Key Features of Pipeline360’s Demand-as-a-Service Model |
|---|
| Proprietary first-party data marketplaces |
| Innovative AI-driven targeting |
| Advanced analytics |
| Delivers precise, measurable, and scalable demand generation outcomes |
About Pipeline360
Pipeline360 is the trusted partner for B2B marketers seeking predictable, scalable pipeline growth without added complexity. Our Demand-as-a-Service model streamlines the entire pipeline generation process, delivering Branded Demand, advanced content syndication, targeted digital advertising, performance insights, and leading content and creative services. Through data-driven intelligence and enabling technology, Pipeline360 takes a strategic, end-to-end approach tailored to today’s evolving B2B buying journey. Leading global brands, including Adobe, Red Hat, and Splunk, trust Pipeline360 to fuel their revenue and growth. Key Highlights
- Pipeline360’s Demand-as-a-Service model is a game-changer in B2B Partner Marketing, enabling companies and their partners to leverage precise, data-driven insights and seamless execution at scale.
- The company’s innovative approach to demand generation and marketing services has earned it a reputation as a trusted partner for B2B marketers.
- Pipeline360’s expertise in B2B Partner Marketing is backed by a strong leadership team and a sharp focus on demand, content, and customer success.
- Demand-as-a-Service
- A new demand model that integrates proprietary first-party data marketplaces, innovative AI-driven targeting, and advanced analytics to deliver precise, measurable, and scalable demand generation outcomes.
- Branded Demand
- A key component of Pipeline360’s Demand-as-a-Service model, delivering tailored demand generation campaigns that drive revenue and growth.
- B2B Partner Marketing
- A critical component of B2B marketing strategies, involving partnerships between companies to drive revenue and growth.
What’s Next
As Pipeline360 continues to expand its leadership team, the company is poised to drive growth and innovation in the B2B Partner Marketing space. With Michael Latchford on board, Pipeline360 is well-positioned to help companies and their partners achieve predictable, scalable pipeline growth without added complexity. Stay tuned for more updates on Pipeline360’s exciting initiatives and developments.
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