Low cost growth not high burn : Edtech winning formula : Lightspeed Education News

The Rise of Low-Cost Customer Acquisition

The COVID-19 pandemic has brought about significant changes in the edtech sector. One of the most notable shifts is the increasing focus on efficient customer acquisition. Traditional marketing strategies, which relied heavily on high marketing spends, are no longer effective.

The Rise of Physics Wallah

Physics Wallah, a popular online learning platform, has been making waves in the education sector with its innovative approach to teaching physics. Founded in 2018 by Ishaan Mehta, the platform has gained a massive following among students and educators alike.

“India’s focus on education spend is unparalleled globally, making it a resilient and exciting market,” Khare noted.

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