Parasocial interaction

Parasocial interaction (PSI) refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in mass media. PSI is described as an illusory experience, such that media audiences interact with personas as if they are engaged in a reciprocal relationship with them. The term was coined by Donald Horton and Richard Wohl in 1956.

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Source: Wikipedia · Image: Wikimedia Commons · CC BY 3.0

CREATORAXIS

The creator economy, measured — engagement, rates, and growth for creators and the brands who work with them.

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