Influencer marketing

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, individuals and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are people with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. Influencer marketing occurs when a brand engages influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post.

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Source: Wikipedia · Image: Wikimedia Commons · CC BY-SA 2.0