Guerrilla marketing

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.

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Source: Wikipedia · Image: Wikimedia Commons · CC BY-SA 4.0

CREATORAXIS

The creator economy, measured — engagement, rates, and growth for creators and the brands who work with them.

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