Content marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage a community of online users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.

Back to Advertising & Marketing →

Source: Wikipedia · Image: Wikimedia Commons · CC BY-SA 2.0

CREATORAXIS

The creator economy, measured — engagement, rates, and growth for creators and the brands who work with them.

Get new guides by emailOccasional emails. No spam. Unsubscribe anytime.

InformationAbout Contact Privacy Policy Terms of Service Disclaimer Affiliate Disclosure Cookie Policy

Every entry, image, and fact is drawn from Wikipedia and Wikimedia Commons, used under public-domain and Creative Commons licenses. No content is AI-generated.