Key Responsibilities
- Communications Oversight
- PR and Media Relations
- Social Media & Digital Engagement
- Content Development & Editorial Strategy
- Video & Multimedia Content Production
- Cross-Departmental Collaboration and Support
The Sydney Symphony Orchestra is a world-renowned ensemble that performs over 150 concerts annually, attracting an audience of over 350,000 people. With a strong brand and commitment to artistic excellence, the orchestra is dedicated to engaging diverse audiences and driving growth through effective communications. As the Head of Communications and Content, you will play a critical role in developing and implementing a unified communications strategy that aligns with the orchestra’s vision, mission, and goals.
To succeed in this role, you will need to possess exceptional strategic communication skills, with the ability to craft compelling narratives that resonate with diverse audiences. You will be responsible for developing and overseeing a communications strategy that supports the orchestra’s revenue and audience growth objectives. This will involve collaborating with cross-functional teams to amplify the orchestra’s voice, enhance its public reputation, and engage diverse audiences.
Communications Oversight
- Develop and oversee a unified communications and content strategy
- Ensure consistent messaging across all platforms
- Align institutional storytelling with marketing, fundraising, and audience development efforts
- Collaborate with leadership on messaging and communication strategy
- Support crisis communications planning and execution
In this role, you will be responsible for overseeing the development and implementation of a unified communications strategy that aligns with the orchestra’s brand strategy, audience engagement goals, and revenue objectives. This will involve working closely with cross-functional teams to ensure consistent messaging across all platforms, including publicity, social media, website, email, print, and other channels.
PR and Media Relations
- Ensure that publicity initiatives align with marketing campaigns and institutional priorities
- Oversee alignment of media outreach efforts with organisation goals
- Develop strategies that align publicity to the brand positioning
As the Head of Communications and Content, you will be responsible for ensuring that publicity initiatives align with marketing campaigns and institutional priorities. This will involve developing strategies that align publicity efforts with the brand positioning, and overseeing media outreach efforts to maximize earned media placements.
Social Media & Digital Engagement
- Oversee the Social Media Manager in creating and executing a social media strategy
- Ensure social media efforts are fully integrated across publicity, marketing, editorial and institutional messaging
- Explore emerging platforms and trends to expand the organisation’s digital reach
In this role, you will be responsible for overseeing the Social Media Manager in creating and executing a social media strategy that supports audience engagement, campaign promotion, and brand awareness. This will involve ensuring that social media efforts are fully integrated across all channels, and exploring emerging platforms and trends to expand the orchestra’s digital reach.
Content Development & Editorial Strategy
- Oversee the Editorial Manager and the creation of compelling written content
- Work closely with marketing team to translate complex artistic, educational, and institutional narratives into engaging communications
- Lead the development of major institutional communications pieces
As the Head of Communications and Content, you will be responsible for overseeing the creation of compelling written content, including blogs, newsletters, website copy, and long-form storytelling. This will involve working closely with the marketing team to translate complex artistic, educational, and institutional narratives into engaging communications.
Video & Multimedia Content Production
- Oversee the Content Producer in the production of high-quality video content
- Ensure video storytelling aligns with institutional priorities
- Support revenue-generating initiatives
In this role, you will be responsible for overseeing the production of high-quality video content that supports marketing, fundraising, learning, and audience engagement. This will involve ensuring that video storytelling aligns with institutional priorities, and supporting revenue-generating initiatives.
Cross-Departmental Collaboration and Support
- Growth Marketing team to support campaign-based content needs
- Lifecycle Marketing team to integrate storytelling into audience retention and loyalty strategies
- Learning and Engagement team to ensure educational and engagement programs are positioned as integrated core offerings
- Development/Fundraising teams to support donor communications and philanthropy-focused storytelling
As the Head of Communications and Content, you will be responsible for collaborating with cross-functional teams to support revenue-generating initiatives. This will involve working closely with the Growth Marketing team to support campaign-based content needs, the Lifecycle Marketing team to integrate storytelling into audience retention and loyalty strategies, and the Learning and Engagement team to ensure educational and engagement programs are positioned as integrated core offerings.
Qualifications & Experience
- 7+ years of experience in brand marketing/communications, PR & content strategy, or related fields
- Proven leadership experience, including managing and developing cross-functional teams
- Strong writing, storytelling and editorial skills
- Expertise in brand storytelling and audience engagement
- Knowledge of PR and media relations
- Social media fluency, with experience overseeing content strategies across multiple platforms
- Experience in digital content production, including overseeing video and multimedia storytelling
- Exceptional cross-functional collaboration skills
- Comfortable balancing long-term strategy with hands-on execution
The ideal candidate for this role will possess exceptional strategic communication skills, with a proven track record of leadership experience and expertise in brand storytelling and audience engagement. They will be a strong writer, storyteller, and editor, with a deep understanding of PR and media relations, social media, and digital content production.
Development Opportunities
The Sydney Symphony Orchestra is committed to providing ongoing professional development opportunities for its staff. As the Head of Communications and Content, you will have access to a range of training programs and workshops, designed to support your ongoing growth and development.
What We Offer
We offer a competitive salary package, including superannuation, professional development opportunities, and flexible working arrangements. As a member of our team, you will be part of a dynamic and collaborative environment, where you will have the opportunity to work on a wide range of projects and initiatives.
Apply Now
If you are a motivated and creative communications professional, with a passion for storytelling and audience engagement, we invite you to apply for this exciting opportunity. Please submit your CV and cover letter, and we look forward to hearing from you.
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