NLB Services, a global technology and digital talent solutions provider, has taken a significant step into the high-growth Martech (marketing technology) and branding ecosystem with the launch of its new full-service marketing and employer branding firm, BrandPipal.
Key Features of BrandPipal
- Integrated marketing services across global capability centres (GCC), business-to-business (B2B) enterprises, direct-to-consumer (D2C) brands, and technology startups.
- Offering of services including go-to-marketing strategy, employer branding, performance marketing, online reputation management, influencer marketing, and creative and visual design solutions.
- A core team of over 75 marketing professionals, backed by a strong leadership team with industry experience.
Goals and Objectives
- Revenue target of USD 25 million in the next five years.
- Expansion into 1800+ existing and 400 upcoming GCCs opportunities, B2B Enterprises, MSMEs in North America and LATAM region, and other key markets.
- Delivery of integrated marketing services to sector-specific needs.
Quote from NLB Services CEO
“The launch of BrandPipal is a reflection of our long-term vision to evolve as a full-spectrum business solutions partner. As GenAI and automation reshape the business landscape, there’s a growing need to combine data-backed decision-making with creative storytelling. BrandPipal will enable our clients to lead with purpose, differentiate meaningfully, and build scalable, authentic brands,” said Sachin Alug, NLB Services CEO.
BrandPipal Team
| Co-Founder and Head of Marketing | Ashima Kakar |
| Core Team Size | Over 75 marketing professionals |
| Industry Experience | Years of experience in marketing and branding |
BrandPipal Services
- Go-to-marketing strategy
- Employer branding
- Performance marketing
- Online reputation management
- Influencer marketing
- Creative and visual design solutions
Target Markets
- 1800+ existing GCCs opportunities, B2B Enterprises, MSMEs in North America and LATAM region, and other key markets.
- Expansion into new markets to increase revenue and growth.
Benefits of BrandPipal
- Enable clients to lead with purpose, differentiate meaningfully, and build scalable, authentic brands.
- Help companies tell their true story, gain new markets, attract the right talent, build profitably, and create engaged workplaces.
Quote from Co-Founder Ashima Kakar
“Today, marketing is one of the critical domains with the onus of blending the right amount of technology and human prowess. At BrandPipal, our mission is to leverage this blend from our years of industry experience and help companies tell their true story, gain new markets, attract the right talent, build profitably and help create engaged workplaces where people want to stay and grow,” said Ashima Kakar, Co-founder, BrandPipal.
Key Milestones
- Launch of BrandPipal as a standalone business unit.
- Expansion into new markets and increasing revenue.
- Scaling of capabilities to meet growing client needs.
NLB Services Vision
- Evolve as a full-spectrum business solutions partner
- Enable clients to lead with purpose and differentiate meaningfully
- Build scalable, authentic brands
Conclusion
NLB Services’ foray into the marketing and branding ecosystem marks a significant milestone in its journey towards becoming a full-spectrum business solutions partner. With the launch of BrandPipal, the company is poised to deliver integrated marketing services to sector-specific needs and help businesses tell their true story, gain new markets, attract the right talent, build profitably, and create engaged workplaces. As the business landscape continues to evolve with the impact of GenAI and automation, BrandPipal is well-positioned to address the growing need to combine data-backed decision-making with creative storytelling. With a strong leadership team, a core team of over 75 marketing professionals, and a revenue target of USD 25 million in the next five years, BrandPipal is ready to make its mark in the marketing and branding industry.
news is a contributor at MarkAxis. We are committed to providing well-researched, accurate, and valuable content to our readers.
