# Introduction:
Later, a leading social media marketing platform, has announced significant leadership changes that are set to propel the company into a new era of digital marketing excellence. With Bill Kantar stepping in as the new Chief Revenue Officer and Phoebe Maclachlan taking on the role of Chief Customer Officer, the company is gearing up to redefine the metrics and strategies for brands to measure and monetize their social presence.
The Rise of Social and Influencer Marketing
Social and influencer marketing have become essential components of modern marketing strategies. With the rise of social media platforms, businesses have found new ways to connect with their target audience.
Jennifer Brown JP Squared, LLC [email protected] View original content to download multimedia:https://www.prnewswire.com/news-releases/later-taps-influencer-industry-veteran-to-build-on-enterprise-success-announces-key-internal-executive-promotion-302265797.html SOURCE Later [ Back To TMCnet.com’s Homepage ]
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