The Borneo Post, Utusan Borneo, and their respective media marketing teams embarked on a comprehensive digital marketing course, held at Crown Square from April 2 to 4. The course aimed at enhancing the participants’ proficiency in leveraging artificial intelligence (AI) within the media landscape, covering topics such as AI-powered optimisation for news content creation and data-driven decision-making. • Key Takeaways:
• AI-powered optimisation for news content creation
• Data-driven decision-making
• Leveraging AI in digital marketing strategies
Key to unlocking the full potential of digital marketing is staying up-to-date with the latest technological advancements, particularly in artificial intelligence (AI). By investing in courses that focus on AI-powered optimisation and data-driven decision-making, media personnel can enhance their skills and increase their ability to adapt to changing market trends. During the course, participants engaged in hands-on sessions that provided practical experience and insights into the application of AI in digital marketing strategies. The sessions were led by trainer David Ho, a prominent figure in digital marketing and business coaching.
| Digital Marketing Skills | Course Topics | Practical Experience |
|---|---|---|
| AI-powered optimisation for news content creation | Data-driven decision-making | Hands-on sessions with AI-powered tools |
| Collaboration and Team Spirit | Fun teamwork activity between The Avengers and The Transformers | Valuable lessons in collaboration and teamwork |
The course provided participants with the tools to optimise their marketing efforts, including AI-powered optimisation for news content creation and data-driven decision-making. By leveraging these skills, media personnel can create engaging content that resonates with their audience, driving increased brand awareness and customer loyalty. Through Navigator Digital Academy, trainer David Ho focuses on helping individuals and organisations enhance their marketing capabilities, with a particular emphasis on digital transformation, data-driven omni-channel marketing strategies and media intelligence.
“AI is no longer just a buzzword; it’s a powerful tool that can help media organisations streamline their operations, improve their content, and increase their online presence. By investing in courses like this, media personnel can stay ahead of the curve and drive business success.” – David Ho, Trainer and Founder of Navigator Asia Business Sdn Bhd
Key Highlights:
• Enhanced digital marketing skills through AI-powered optimisation and data-driven decision-making
• Practical experience with AI-powered tools
• Increased brand awareness and customer loyalty
• Digital transformation and media intelligence
By attending this comprehensive course, participants gained valuable insights into the application of AI in digital marketing strategies, as well as the importance of collaboration and team spirit in driving business success. As a certified trainer with over three decades of experience, David Ho has trained over 5,000 professionals across Southeast Asia. His expertise in social media marketing, teaching businesses how to optimise platforms like Facebook for conversions and customer loyalty, is unparalleled.
* Artificial Intelligence (AI): A broad field of computer science that focuses on creating intelligent machines that can perform tasks that typically require human intelligence, such as visual perception, speech recognition, and decision-making. * Digital Marketing: A form of marketing that uses digital channels such as search engines, social media, and websites to reach customers and promote products. * Media Intelligence: The process of gathering and analyzing data about media and communication channels to inform business decisions. By investing in courses like this, media personnel can stay ahead of the curve and drive business success in the digital age. With the help of AI-powered optimisation and data-driven decision-making, media organisations can create engaging content that resonates with their audience, driving increased brand awareness and customer loyalty.
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