Social media has become an indispensable tool for businesses of all sizes, but it can be daunting for smaller companies, especially those without an in-house social media manager. A bespoke one-to-one content day can be the answer to help organisations elevate their social media profiles and grow their online following. The workshops, designed by qualified social media trainer Charlotte Watson from Beyond the Business, are tailored for businesses that don’t have the budget for full social media management but need support to create professional content to promote their products or services.
- A fact-finding session
- Brainstorming to create themes for imaginative content
- Practical support, proven techniques and guidance on how to produce engaging video content
These sessions involve the following steps:
- A fact-finding session, where Charlotte delves into your business to get a clear grasp of your target audience, product/service offer, primary objectives and goals, your key messages and tone of voice
- Brainstorming to create themes for imaginative content and devise a six-month campaign/activity grid
- Practical support, proven techniques and guidance on how to produce engaging video content, capture creative photography, create eye-catching visuals and draft compelling captions to grow channels, attract new followers and increase sales
“Social media is a powerful tool for small businesses, but many struggle to stand out and connect with their target audience. Investing in creative content days will equip you with the tools to sell your story, build a strong brand identity, and help engage customers in meaningful ways. By the end of the session, businesses leave with a phone full of content for reels, stories and carousel posts to share all over their social media channels,”
Key Benefits
- Equip you with the tools to sell your story
- Build a strong brand identity
- Help engage customers in meaningful ways
Charlotte works with businesses from across Yorkshire who operate in a range of sectors, including:
- Interiors
- Art
- Health
- Fashion
- Beauty
- Retail
- Services
Real-Life Examples
Di Gomery, a local fine artist based at South Bank Studios, worked with Charlotte ahead of her recent exhibition at York Hospital. He said: “Charlotte is an insightful and amazingly patient trainer. Her support has been invaluable to my fine art practice. She has expertly guided me through the principles, technicalities and complexities of social media. Together, we’ve created dynamic content that brings to life my art display at York Hospital, capturing the moments medics, hospital staff, patients and visitors observe the paintings.”
Jo Purdy, at Jo Purdy Floral Design, added: “Charlotte has been helping me to promote my seasonal wreath making workshops and demonstrations. My Instagram account feels fresh and reflects my business brilliantly. The content Charlotte has created for me is fantastic and represents my creative ideas.”
For more information on Creative Content days or Social Media Management for your business contact Charlotte at Beyond The Business – charlotte@beyondthebusiness.co.uk. Visit the Beyond The Business website at www.beyondthebusiness.co.uk to learn more about Charlotte’s services and how she can help your business thrive on social media.
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