The Salvation Army Australia Partners with Performance Agency, Elephant Room

The partnership marks a significant milestone in both organisations’ goals to enhance online customer engagement and streamline marketing operations.

Elephant Room will work closely with the Salvos Stores digital and customer experience teams to optimise online customer engagement and streamline their marketing operations.
The agency will migrate Salvos Stores’ current email service provider to a marketing automation platform, integrating existing systems to enhance customer data management and marketing automation capabilities.
The partnership will focus on establishing a strong omnichannel framework, facilitating seamless data flow between in-store and online environments, under Klaviyo’s architecture.

Later this year, the partnership will concentrate on improving customer segmentation for more targeted marketing.
The Salvation Army Australia is one of the nation’s longest-standing charitable organisations, offering a wide range of initiatives, including financial assistance, support for the homeless, alcohol and other drug services, and more than 400 Salvos Stores.
The Salvation Army relies on public donations and fundraising activities to support its operations, with all profits made from Salvos Stores and its annual Red Shield Appeal going to funding its critical programs and services.

“…Working with Elephant Room has been a dream so far, and we can’t wait to see what we accomplish together in the future.” – Matt McMahon, Salvos Stores’ Customer Experience Manager

Salvos Stores’ Customer Experience Manager, Matt McMahon, said:

“This project had some complex pieces, but the exceptional team at Elephant Room have broken down the complexity and made it possible for us to achieve our goals. Working with Elephant Room has been a dream so far, and we can’t wait to see what we accomplish together in the future.”

Elephant Room Founder, Adam Sharon-Zipser, said:

“We are delighted to be working with The Salvation Army team on this important project. The Salvation Army has a long history of helping Australians in need, providing essential services and support.