Elephant Room, a renowned ecommerce performance agency, has established a new partnership with The Salvation Army Australia, a charitable organisation dedicated to helping Australians in need. This collaboration aims to enhance the digital presence of The Salvation Army’s retail arm, Salvos Stores, and streamline its marketing operations.
- The partnership will focus on optimising online customer engagement and marketing automation capabilities.
- The first stage of the partnership involves migrating Salvos Stores’ email service provider to marketing automation platform Klaviyo.
- The next phase will focus on establishing a strong omnichannel framework, facilitating seamless data flow between in-store and online environments.
| Stage | Description |
|---|---|
| First Stage | Migrate Salvos Stores’ current email service provider, Active Campaign, to Klaviyo. |
| Next Stage | Establish a strong omnichannel framework, facilitating seamless data flow between in-store and online environments. |
Under the remit of this partnership, Elephant Room will work closely with Salvos Stores’ digital and customer experience teams to ensure a cohesive customer experience across all channels. This includes personalising marketing communications and improving customer segmentation for more targeted marketing.
The Salvation Army Australia is one of the nation’s longest-standing charitable organisations, providing essential services and support to Australians in need. As a leading ecommerce performance agency, Elephant Room is well-positioned to help The Salvation Army optimise its digital presence and achieve its fundraising goals.
“The project had some complex pieces, but the exceptional team at Elephant Room have broken down the complexity and made it possible for us to achieve our goals. Working with Elephant Room has been a dream so far, and we can’t wait to see what we accomplish together in the future.” – Matt McMahon, Salvos Stores Customer Experience Manager.
The Salvation Army Australia relies heavily on public donations and fundraising activities to support its operations. The profits made from Salvos Stores and its annual Red Shield Appeal go towards funding critical programs and services.
Adam Sharon-Zipser, Elephant Room Founder, stated: “We are delighted to be working with The Salvation Army team on this important project. The Salvation Army has a long history of helping Australians in need, providing essential services and support. Today, its digital platforms are a vital part of its fundraising and advocacy efforts, and it needs to have best-practice assets to ensure it maximises its operations.
Elephant Room’s work will focus on enhancing efficiency by integrating smarter automation and data flow, while improving the customer experience through more personalised and targeted communication. The agency aims to create a more cohesive, data-driven environment across the board, ensuring consistency across the organisation’s bespoke systems, including its point-of-sale, online, donation, and volunteer assets.
The Salvation Army Australia project comes as Elephant Room continues to enjoy success globally, following its recent move into the US market, and the appointment of new General Manager, Daniel Torres. The agency’s expansion into the US market is expected to further enhance its capabilities and provide new opportunities for growth.
Established in 2014, Elephant Room is one of Australia’s top performance agencies, specialising in creative, paid media strategies, out-of-home media buying, and data measurement.
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