Evergib developed an ad campaign for health club chain Onelife Fitness. Called “Every Journey Welcome,” the campaign launched in the chain’s markets in the Mid-Atlantic and Southeast via TV/video, social media, and marketing materials. Work included concept development, art direction, copywriting and creative direction. Animation and editing was handled by Mad Box Made, sound design and mix by Red Amp Audio and video footage by 86 Madison Avenue LLC. Two Tango released a campaign for Langley Federal Credit Union. It includes spots appearing in the Richmond, Hampton Roads and Raleigh markets. One of the spots, called “Brennon,” aired during the Super Bowl and involved work from Tilt Creative + Production.
The campaign, titled “Wealthfront: The Smart Money Move,” focuses on the financial literacy and education of the target audience.
The Campaign’s Objective
The primary objective of the Arts & Letters campaign is to educate and empower individuals to take control of their financial lives. Wealthfront aims to position itself as a trusted and reliable partner in helping people make informed decisions about their money.
Key Messages
The campaign’s key messages are centered around the importance of financial literacy and the benefits of using Wealthfront’s services. Some of the key takeaways include:
The production company was not disclosed.
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The Ritz Crackers Campaign
The Ritz Crackers campaign was a significant undertaking for Mondelez, aiming to reposition the brand as a premium snacking option. The agency’s goal was to create a memorable and engaging ad that would appeal to a wide audience.
Creative Strategy
The creative strategy for the Ritz Crackers campaign focused on highlighting the brand’s unique selling points.
Streamlining Brand Awareness and Creative Strategy for Businesses and Organizations.
Brand Awareness and Creative Strategy
Overview of the Tool
The tool is a comprehensive platform that enables users to create, manage, and optimize their brand awareness and creative strategy. It’s designed to help businesses and organizations streamline their marketing efforts, improve brand consistency, and increase overall brand value.
Key Features
Case Study: M&M’s Retail Consumer Campaigns
Overview of the Campaign
The tool was retained by Chesapeake Bank to manage brand awareness research, ad placement, and creative media strategy and planning for M&M’s retail consumer campaigns. The goal of the campaign was to increase brand awareness and drive sales among the target audience.
Key Deliverables
Results
The campaign resulted in a significant increase in brand awareness and sales among the target audience.
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