The Kia TikTok Creator Car Configurator

The Kia TikTok Creator Car Configurator is a game-changer in the automotive industry. This innovative tool allows consumers to build their dream car with the specifications they want, without the need for a physical dealership visit. Launched in December 2024, the Kia K4 compact sedan has become the first car configurator designed exclusively for TikTok.

“…the all-new Kia K4 is a dynamic vehicle that warranted an equally dynamic online experience unlike any other, and we are honored that the ‘Kia TikTok Car Configurator’ was named ‘Best Social Campaign’ by MediaPost in such a highly competitive category,”
said Megan Gillam, director, marketing operations, Kia America.

The Kia TikTok Creator Car Configurator is a groundbreaking example of how the automotive industry can leverage social media to engage consumers and create an immersive experience. The platform features a series of videos produced by eight popular TikTok creators, each covering a different trim level and option. These videos showcase the Kia K4’s features and capabilities, making it easier for users to visualize their dream car.

Trim levels: The Kia K4 is available in six trim levels, each with its unique features and options
Colors: Users can select from a range of colors, including bold and bright hues
Interior options: Users can customize the interior with various trim levels and upholstery options
Exterior options: Users can choose from a range of wheels, paint finishes, and exterior design elements

The Kia TikTok Creator Car Configurator offers a unique opportunity for consumers to interact with the Kia K4 in a more immersive and engaging way. By using the platform, users can build their dream car from the ground up, without the need for a physical visit to a dealership. The platform is also optimized for mobile devices, making it easy for users to access and use on-the-go.

Trim Level	Features and Options
Base	16-inch alloy wheels, LED headlights, and a 5-inch display screen
Excellence	16-inch alloy wheels, LED headlights, and a 8-inch display screen, plus a rearview camera

Key Features:

Mobile Optimization: Optimized for mobile devices, allowing users to access and use on-the-go
Interactive Videos: Produced by popular TikTok creators, showcasing the Kia K4’s features and capabilities
Customization Options: Users can customize the interior and exterior of their dream car with various trim levels, colors, and options

“In an ever-changing world, the ‘Kia TikTok Creator Car Configurator’ offered a new way to connect with consumers on one of the most popular online platforms and sales of the Kia K4 have risen each month since its debut,”
said Megan Gillam, director, marketing operations, Kia America.

The Kia TikTok Creator Car Configurator is a testament to Kia’s commitment to innovation and customer engagement. By leveraging social media and creating an immersive online experience, Kia has successfully connected with consumers and driven sales. The platform’s success is a shining example of how the automotive industry can adapt and evolve in response to changing consumer behaviors and preferences. The Kia TikTok Creator Car Configurator is an exciting development in the automotive industry, offering consumers a new and innovative way to experience Kia’s vehicles. By providing an engaging and interactive platform, Kia has redefined the car-buying process and set a new standard for the industry. The platform’s success is a testament to Kia’s commitment to innovation and customer engagement, and it will be exciting to see how the company continues to evolve and improve the platform in the future. The awards presented by MediaPost are a significant recognition of the platform’s success, and it is a testament to Kia’s hard work and dedication to creating an exceptional customer experience. The awards also highlight the importance of social media in the automotive industry, and the need for companies to adapt and evolve in response to changing consumer behaviors and preferences.