Affle’s founder and CEO, Anuj Khanna Sohum, recently announced the company’s target of achieving 10 times revenue growth over the next decade. This translates to a 25% compounded annual growth rate (CAGR), which is an impressive feat, especially considering the company’s current employee count of 650 worldwide. To support this growth, Affle expects its employee count to reach 1,000 by the end of the decade, with a growth rate of 4.4% CAGR.
3i Summit: A celebration of innovation and impact
The 3i Summit, Affle’s investor summit, marked its 20th anniversary celebration event for investors, held at the Bombay Stock Exchange (BSE) in Mumbai. The event, titled ‘3i,’ focused on innovation, impact, and intelligence. During the summit, Affle introduced three AI-powered offerings, designed to support small and medium-sized enterprises (SMEs).
- OptiX AI: A creatives generation platform capable of producing hyper-local and hyper-contextual creatives.
- CTV AI: A platform that can serve lakhs of connected TV memes across the globe.
OptiX AI can generate customised, culturally relevant video ads in multiple languages with inputs such as website URL, logo, and images. This platform can help SMEs create targeted campaigns within minutes, without requiring significant investment in advertising infrastructure. CTV AI, on the other hand, enables performance advertising in bite-sized campaigns on CTV platforms that SMEs can afford.
Expanding globally
Affle has its business operations in over 35 countries worldwide. Currently, nearly 30% of its business comes from India, with the remaining 70% sourced from emerging markets in Southeast Asia, Latin America, the Middle East, and Africa. The company’s latest SME-targeted offerings aim to transform the digital advertising landscape in these regions.
- According to Anuj Kumar, Affle’s co-founder and chief revenue and operating officer, the company’s latest offerings promise to make TV advertising accessible and affordable to SMEs in India.
- Only about 12,000 companies in India advertise on television today, when there are over 6.4 crore registered SMEs in the country. Affle’s CTV AI and OptiX AI can help bridge this gap.
Affle’s CPCU model charges advertisers only for conversion events, ensuring that the cost of advertising for SMEs is optimised and more rewarding than traditional models.
AI agents: Augmenting staff and operations
During the summit, Affle introduced 100 AI agents designed to augment its staff spread across the globe. These AI agents, armed with specific domain knowledge, will help the company streamline its internal processes and operations. According to Charles Yong, chief architect and technology officer, “Digital advertising presents opportunities for generative AI adoption. By adding hundreds of AI agents equipped with relevant and deep knowledge to streamline workflows, Affle empowers advertisers to meet the growing demand for real-time, personalised, and contextual content.”
Achievements and expansion plans
Affle has listed on the BSE and NSE and has clocked 13-fold growth over the past seven years. The company has made significant acquisitions, including the purchase of YouAppi and Jampp. It has also acquired Mediasmart, a Spanish mobile advertising technology player. Looking forward, Affle will continue to explore acquisition opportunities in the digital advertising and marketing space.
“Digital advertising presents opportunities for generative AI adoption. By adding hundreds of AI agents equipped with relevant and deep knowledge to streamline workflows, Affle empowers advertisers to meet the growing demand for real-time, personalised, and contextual content.” – Charles Yong, Chief Architect and Technology Officer
The company has also set a record by presenting ‘live intelligence in action’ at the BSE. This achievement is a testament to Affle’s commitment to innovation and its focus on making digital advertising more accessible and affordable for SMEs worldwide.
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