The time has come to recognize the trailblazers of B2B social media, the influencers who are breaking the mold and setting new standards for engagement and conversation. The B2B Social’s Rising 30 is an exciting initiative by Oktopost, a leading platform for B2B social media management, employee advocacy, marketing intelligence, and social listening, to spotlight the top 30 in-house social media marketers who are making a significant impact across LinkedIn and beyond. These individuals are not only experts in their roles but also have built a strong personal brand and attracted a large following on LinkedIn, engaging their audience with valuable content and sparking meaningful conversations. The B2B Social’s Rising 30 is a testament to the hard work and dedication of these professionals, who are shaping the future of B2B social media and inspiring a new generation of marketers. The program is designed to honor the voices who are truly transforming the industry, bringing fresh ideas, and fostering authentic connections. It’s a celebration of the individuals who are driving the conversation forward and setting new standards for B2B social media. This initiative is built by the community, for the community, allowing industry professionals to acknowledge the thought leaders who inspire them. “The B2B Social’s Rising 30 is our way of honoring the voices who are truly transforming the industry, bringing fresh ideas, engaging their communities, and setting new standards for what it means to lead in the B2B social space,” said Adi Krysler, Vice President of Marketing at Oktopost. “B2B social media is only as strong as the people driving it forward. These professionals are not only shaping the future of B2B social media but also inspiring the next generation of marketers. It’s time they get the recognition they deserve.”
The selection process for the B2B Social’s Rising 30 involves a panel of B2B social media experts, who will review the nominees and assess them based on the following criteria:
- A LinkedIn community of engaged followers
- Consistently sharing smart, valuable, or entertaining content
- Comment sections full of real, meaningful conversations
- A strong personal brand on LinkedIn
- Works in social media for a B2B brand
Nominees will be evaluated based on their performance on these criteria, and the final list of honorees will be announced on June 25, 2025. To nominate a standout influence in social media for the B2B Social’s Rising 30, please click here and fill out the nomination form. The nominations will be open from April 23, 2025, to May 14, 2025. The B2B Social’s Rising 30 is a celebration of the individuals who are making a significant impact in B2B social media, and it’s an opportunity for industry professionals to recognize and appreciate the thought leaders who inspire them. By honoring these individuals, the program aims to inspire the next generation of marketers and drive the conversation forward in B2B social media. Oktopost is a leading B2B social media management platform that provides a comprehensive suite of solutions for social media publishing, business intelligence, marketing intelligence, social listening, and employee advocacy, all in one platform. The platform is trusted by thousands of marketing professionals at some of the world’s leading B2B technology and professional services companies. About Oktopost
Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. The company offers a range of solutions that enable businesses to effectively manage their social media presence, engage with their audience, and drive revenue growth. Oktopost Media Contact
Mushkie Meyer
pr@oktopost.com
US: +1 914 336 4035
UK: +44 203 769 4034
“Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth.”
The B2B Social’s Rising 30 is an exciting initiative that recognizes the top 30 in-house social media marketers who are making a significant impact in B2B social media. The program is designed to celebrate the individuals who are driving the conversation forward and setting new standards for B2B social media. By recognizing the trailblazers of B2B social media, the B2B Social’s Rising 30 initiative provides a unique opportunity for industry professionals to acknowledge the thought leaders who inspire them. The program is built by the community, for the community, allowing industry professionals to celebrate the individuals who are making a significant impact in B2B social media. By recognizing these individuals, the program aims to drive the conversation forward and inspire the next generation of marketers. The B2B Social’s Rising 30 is an exciting initiative that celebrates the individuals who are making a significant impact in B2B social media. Table 1: B2B Social’s Rising 30 Nomination Criteria
| Criteria | Description |
|---|---|
| LinkedIn community of engaged followers | A strong and engaged following on LinkedIn, with a clear and consistent brand identity. |
| Consistently sharing smart, valuable, or entertaining content | Sharing high-quality, relevant, and engaging content that resonates with the audience. |
| Comment sections full of real, meaningful conversations | Engaging with the audience through comments, fostering meaningful conversations and building relationships. |
| A strong personal brand on LinkedIn | A clear and consistent personal brand on LinkedIn, with a strong and recognizable identity. |
| Works in social media for a B2B brand | Working in a B2B social media role, with a clear understanding of the industry and the audience. |
The B2B Social’s Rising 30 is a celebration of the individuals who are making a significant impact in B2B social media. The program is designed to recognize the trailblazers who are driving the conversation forward and setting new standards for B2B social media. By honoring these individuals, the program aims to drive the conversation forward and inspire the next generation of marketers.
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