The IIGC is a non-profit organization that aims to promote and support the growth of the influencer marketing industry in India. The council is comprised of industry experts, thought leaders, and influencers who are passionate about the industry and its potential.
The Vision and Mission of the IIGC
The IIGC’s vision is to create a thriving and sustainable influencer marketing ecosystem in India, where influencers can thrive and brands can effectively reach their target audience. The council’s mission is to provide a platform for influencers to connect with brands, share knowledge, and collaborate on industry initiatives. Key objectives of the IIGC include:
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The Founding Members of the IIGC
The IIGC was founded by a group of industry experts and thought leaders who are passionate about the influencer marketing industry.
The Rise of Influencer Marketing
Influencer marketing has become a significant player in the digital marketing landscape, with its growth expected to continue in the coming years. The industry is projected to reach Rs. 3,375 crore (US$ 404.82 million) by 2026, making it a lucrative space for businesses to tap into.
The Indian Institute of Global Commerce (IIGC)
The Indian Institute of Global Commerce (IIGC) is a leading global business school that aims to empower creators, consumers, and brands through its unique approach to education and research. With a strong focus on innovation and entrepreneurship, IIGC has established itself as a premier institution for business education in India.
History and Mission
IIGC was founded in 2002 with the mission of creating a global community of entrepreneurs, innovators, and leaders. The institute’s founders recognized the need for a business school that would bridge the gap between traditional education and the fast-paced world of business.
The Rise of Influencer Marketing
Influencer marketing has become a significant player in the digital marketing landscape. With the rise of social media, brands have turned to influencers to promote their products or services to their target audience. Influencers have become the go-to experts for consumers seeking advice on various topics, from fashion and beauty to fitness and lifestyle. Key statistics:
- 70% of marketers believe that influencer marketing is a crucial part of their overall marketing strategy. 60% of consumers trust influencer recommendations more than traditional advertising.
These advisors are chosen for their expertise in various fields, such as marketing, finance, and technology.
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IIGC has assembled a diverse group of board advisors, each bringing their unique expertise to the table. Here are some of the notable members:
- Vishnu Kaushal, a renowned marketing expert and founder of the popular marketing platform, Adf.ly
- Harpreet Suri, a well-known entrepreneur and founder of the popular e-commerce platform, Snapdeal
- RJ Ashish, a popular radio jockey and influencer with a massive following on social media
- Falguni Vasawada, a well-known fashion designer and entrepreneur
- Marketing and branding: The advisors will provide expertise on marketing strategies, branding, and advertising, helping IIGC to develop effective marketing campaigns and promote its brand.
Influencer marketing needs standardization to ensure authenticity and effectiveness.
The Importance of Influencer Marketing
Influencer marketing has become a crucial aspect of modern marketing strategies. With the rise of social media, influencers have become a vital channel for brands to reach their target audience. However, the lack of standardization and regulation in the industry has led to concerns about the authenticity and effectiveness of influencer marketing campaigns.
The Need for Standardization
The absence of clear guidelines and standards has resulted in a lack of transparency and accountability in influencer marketing. This has led to issues such as: The Indian Influencer and Gaming Community (IIGC) aims to address these concerns by providing a framework for influencer marketing.
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These advisors are chosen for their exceptional skills and experience in their respective fields. They bring a wealth of knowledge and expertise to the table, helping IIGC to make informed decisions and shape its policies.
Expertise and Contributions
The board advisors of IIGC are expected to contribute to policy-making and provide guidance on various aspects of the organization. Here are some of the areas where they are expected to make a significant impact:
