Goodwill of the Finger Lakes names Sarah M OBrien as director of development and marketing

Leadership and Vision

Sarah M. O’Brien brings a wealth of experience in marketing and advancement to her new role as the Director of Marketing and Advancement at Goodwill of the Finger Lakes.

A Career of Purpose and Passion

Before joining the Rochester City School District, O’Brien spent over 13 years working at East House, a nonprofit organization that provides support services to individuals struggling with mental health and substance use issues. Her experience at East House not only honed her skills in crisis intervention and community outreach but also deepened her understanding of the importance of addressing the root causes of these challenges.

The Intersection of Education and Mental Health

O’Brien’s work at East House laid the foundation for her future endeavors in education.

A Life of Service and Community Involvement

O’Brien’s commitment to community service is evident in her extensive volunteer work with various organizations. One notable example is her involvement with the Memorial Art Gallery, where she has volunteered for several years. This experience not only honed her skills in event planning and management but also deepened her connection with the local art community. Key aspects of her volunteer work at the Memorial Art Gallery include:

Assisting with event planning and execution
Developing and implementing marketing strategies
Collaborating with artists and art organizations
Providing administrative support

O’Brien’s dedication to community service extends beyond her volunteer work. She has also been actively involved in local politics, advocating for issues that affect her community. Her commitment to social justice and equality has inspired many, and her involvement in local politics has helped shape the community’s agenda.

A Passion for Social Justice

O’Brien’s passion for social justice is evident in her advocacy work. She has been a vocal supporter of various causes, including women’s rights, racial equality, and environmental protection.