Cushman & Wakefield Takes Top Honors at 11th Phoenix Tree Digital Marketing Summit 2025

Cushman & Wakefield has won the Gold Prize in the Integrated Marketing category for its Better Never Settles brand campaign.
The firm has also won the Silver Prize in the ESG Marketing category for its Earth Day campaign, and the Bronze Prize in the Video Marketing category for its Better Never Settles video series.

Cushman & Wakefield, a leading global real estate services firm, has emerged victorious at the 11th Phoenix Tree Digital Marketing Summit 2025 and Awards Ceremony, taking home the top prize in the Integrated Marketing category for its innovative brand campaign, Better Never Settles. This milestone victory comes as the firm continues to expand its marketing efforts across Greater China, where the campaign was launched in June 2024. The successful marketing campaign has significantly enhanced brand impact, demonstrated a market-leading position, and marked an important milestone for the branding campaign globally. The Better Never Settles brand campaign was developed to promote the firm’s commitment to excellence and to reinforce its strong brand positioning in the market. This campaign was launched through a range of channels, including online social platforms and offline in-person events, showcasing the firm’s dedication to delivering exceptional service to its clients. The campaign’s success can be attributed to its strategic approach, innovative tactics, and commitment to building a strong brand. One of the key campaign elements was the Better Never Settles video series, which showcased four team members from different markets and different business units sharing their stories on how they bring “Better never settles” into their lives. This short-format video series generated significant buzz in the industry, reaching over 140,000 views and reinforcing the firm’s strong branding. The firm’s Earth Day campaign, launched in conjunction with Bottloop, a pioneer in recycling and environmental conservation, demonstrated a successful ESG marketing initiative. The campaign ran from April 22 to May 22 and was widely featured through a range of channels, including WeChat, Weibo, and leading media outlets, achieving over 90,000 views. Cushman & Wakefield Greater China launched a one-month Earth Day — Planet vs Plastics campaign, which was designed to raise awareness about the importance of recycling and environmental conservation. The campaign was actively engaged in by staff across more than 20 offices, demonstrating a strong commitment to corporate social responsibility. The firm’s marketing efforts were recognized by an independent panel of senior experts at the Phoenix Tree Awards, which evaluate criteria including innovation, strategy, execution, and impact. The awards celebrate companies that set new standards in brand marketing, and the winners are renowned for their high-quality case studies that drive industry advancement. Key Highlights:

Cushman & Wakefield won the Gold Prize in the Integrated Marketing category for its Better Never Settles brand campaign.
The firm also won the Silver Prize in the ESG Marketing category for its Earth Day campaign, and the Bronze Prize in the Video Marketing category for its Better Never Settles video series.

The 11th Phoenix Tree Digital Marketing Summit 2025 and Awards Ceremony recognized the firm’s commitment to innovation and excellence in marketing. The awards are highly regarded in the industry, and the winners are celebrated for their outstanding achievements in brand marketing. Cushman & Wakefield’s Commitment to Excellence:

“It is an honor to receive such high recognition for our excellent performance at the 11th Phoenix Tree Marketing Awards. This achievement reflects the trust and respect from our clients, media, and the real estate community, and marks an important milestone in the growth of our marketing capabilities across Greater China. We will continue to deliver innovative and integrated marketing initiatives to strengthen our brand positioning and elevate our industry presence.”

— KK Chiu, Chief Executive, Greater China, Cushman & Wakefield

Cushman & Wakefield has demonstrated a strong commitment to excellence in marketing, and its recent awards at the Phoenix Tree Digital Marketing Summit 2025 and Awards Ceremony are a testament to its dedication to delivering exceptional results. Definition of Key Terms:

ESG Marketing:

ESG stands for Environmental, Social, and Governance. ESG marketing refers to the use of marketing strategies and campaigns that promote environmental sustainability, social responsibility, and good governance practices.

Integrated Marketing:

Integrated marketing refers to the use of a combination of marketing channels and strategies to achieve a common marketing goal. In this case, Cushman & Wakefield’s Better Never Settles brand campaign was developed using a range of channels, including online social platforms and offline in-person events.

Impact of Marketing Campaigns:

Marketing campaigns can have a significant impact on a company’s brand positioning, customer engagement, and industry reputation. A well-developed marketing campaign can increase brand awareness, drive website traffic, and generate leads. It can also help to reinforce a company’s values and mission, and demonstrate its commitment to social responsibility and environmental sustainability. Examples of Successful Marketing Campaigns:

The Better Never Settles brand campaign by Cushman & Wakefield is an example of a successful marketing campaign that has demonstrated a strong brand impact, market-leading position, and global reach.
The Earth Day campaign by Cushman & Wakefield is an example of a successful ESG marketing initiative that has raised awareness about the importance of recycling and environmental conservation.

The success of marketing campaigns like these is a testament to the power of effective marketing strategies and tactics. By developing innovative and integrated marketing initiatives, companies can strengthen their brand positioning, elevate their industry presence, and drive business results. Conclusion:

Cushman & Wakefield’s recent awards at the Phoenix Tree Digital Marketing Summit 2025 and Awards Ceremony are a testament to the firm’s commitment to excellence in marketing. The company’s innovative brand campaign, Better Never Settles, has demonstrated a strong brand impact, market-leading position, and global reach. As a leading global real estate services firm, Cushman & Wakefield will continue to deliver exceptional marketing initiatives that drive business results and reinforce its strong brand positioning.