The Society of American Florists (SAF) has launched a new on-demand course, “Digital Marketing for Flower Shops,” to help florists attract more customers and increase online sales. This 30-minute course is available now on SAF’s Floral Education Hub and has been created in partnership with boutique marketing agency Two Wheels Marketing.
Why Digital Marketing Matters
- With over 100 million searches for “flowers” and “gifts” on Google each month, florists have a huge online audience to tap into.
- According to a recent survey, 77% of consumers say they’re more likely to shop with a company that provides a good online experience.
- By investing in digital marketing, florists can increase their online visibility, reach a wider audience, and drive more sales.
What to Expect from the Course
The course covers the following topics:
- Pay-Per-Click Advertising: How to set up effective campaigns on Google and Bing, select the right keywords, write compelling ad copy, and manage budgets.
- Meta Ads (Facebook and Instagram): How to target the right audience, create eye-catching formats, and drive engagement through paid social ads.
- SEO Basics: How to improve website visibility in search engines, optimize product pages, and enhance your presence in local results like Google Maps.
Key Takeaways
Throughout the course, florists will learn how to track their return on investment, so they can see what’s working and where to focus their efforts. This means they’ll be able to:
- Measure the effectiveness of their digital marketing campaigns
- Make data-driven decisions about their marketing strategy
- Optimize their campaigns for better results
About the Partners
The course is a result of the collaboration between the SAF and Two Wheels Marketing. Two Wheels Marketing is a boutique marketing agency with a proven track record of success in the floral industry.
“We work with floral businesses across the country and consistently see a need for straightforward, time-efficient digital marketing strategies that actually work,” says Mark Subel, founder of Two Wheels Marketing.
Access the Course
The course is free for SAF members and just $12.95 for non-members. To access the course, visit safnow.org/education.
About the Society of American Florists
The Society of American Florists is the association that connects and cultivates a thriving floral community through training, education, marketing resources and advocacy. Our vision: The power of flowers in every life.
For more information, visit safnow.org.
About Two Wheels Marketing
Two Wheels Marketing is a boutique marketing agency with a passion for the floral industry.
“We help floral businesses succeed through effective digital marketing strategies,” says Mark Subel, founder of Two Wheels Marketing.
| Key Benefits | Digital Marketing Strategy |
|---|---|
| Increased Online Visibility | SEO Basics and Meta Ads |
| Improved Website Visibility | SEO Basics and Pay-Per-Click Advertising |
| Boosted Online Sales | Meta Ads and Pay-Per-Click Advertising |
The Society of American Florists and Two Wheels Marketing invite florists to take advantage of this valuable resource to boost their online presence and increase sales. Don’t miss out on this opportunity to elevate your business!
“This course gives florists exactly what they need to start seeing results,” says Kate Delaney, SAF’s Director of Education.
By investing in digital marketing, florists can increase their online visibility, reach a wider audience, and drive more sales.
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