Category
Engagement Metrics
How to Calculate Engagement Rate (and What Counts as Good)
Engagement rate is interactions divided by an audience size — but which audience? A walkthrough of the by-followers and by-reach versions, with a worked example and realistic benchmarks.
What to Charge for a Sponsored Post: A Practical Pricing Framework
There's no official rate card for influencer marketing. Here's a transparent, formula-based way to build a starting number — audience size, content format, and engagement, combined into one estimate.
How Fast Should Your Follower Count Be Growing? Realistic Growth Benchmarks
There's no universal follower-growth target, but the shape of realistic growth is predictable — it compounds, it slows as accounts mature, and month-to-month noise is normal. A framework for setting your own benchmark.
Micro vs Macro Influencers: Engagement, Rates, and Reach Compared
Bigger isn't simply better in influencer marketing — micro and macro creators trade off differently on engagement, price per follower, and total reach. A practical comparison for brands choosing where to spend.
Engagement Rate by Reach vs. by Followers: Why the Denominator Decides the Answer
Same interactions, same post — but engagement rate can read completely differently depending on what you divide by. Two worked examples showing exactly when and why the two versions pull apart.
Building a Sponsored-Post Rate From Scratch: An Audience-to-Price Walkthrough
Instead of asking around for 'the going rate,' build your own number step by step from three real inputs — audience size, format, and engagement. A full worked walkthrough for one creator across formats and platforms.
The Compounding Math Behind Follower-Growth Claims — and Why They Mislead
A three-percentage-point difference in monthly growth rate compounds into a near-doubling over a year. Extrapolating one unusual month compounds into absurdity. The math behind both, worked out in full.
Why Buying Followers or Engagement Backfires, Mathematically
Buying followers or engagement is against every major platform's terms — and running the actual numbers shows it's also self-defeating on its own arithmetic, not just risky. A full worked example, including the honest limits of that claim.