Category
Engagement Metrics
How to Calculate Engagement Rate (and What Counts as Good)
Engagement rate is interactions divided by an audience size — but which audience? A walkthrough of the by-followers and by-reach versions, with a worked example and realistic benchmarks.
What to Charge for a Sponsored Post: A Practical Pricing Framework
There's no official rate card for influencer marketing. Here's a transparent, formula-based way to build a starting number — audience size, content format, and engagement, combined into one estimate.
How Fast Should Your Follower Count Be Growing? Realistic Growth Benchmarks
There's no universal follower-growth target, but the shape of realistic growth is predictable — it compounds, it slows as accounts mature, and month-to-month noise is normal. A framework for setting your own benchmark.
Micro vs Macro Influencers: Engagement, Rates, and Reach Compared
Bigger isn't simply better in influencer marketing — micro and macro creators trade off differently on engagement, price per follower, and total reach. A practical comparison for brands choosing where to spend.