To achieve this ambitious goal, the ministry has set a target of increasing the number of tourists visiting shopping malls and other tourist attractions in the country.
The Rise of Tourist Shopping Malls
In recent years, shopping malls have become a major tourist attraction in Thailand. The country’s shopping malls are known for their wide range of products, competitive prices, and convenient locations. Many tourists visit shopping malls to buy souvenirs, clothing, and other local products.
Expanding the customer base by targeting new demographics and engaging with first-jobbers.
Expanding the Customer Base
The company has been focusing on the elderly demographic for a long time, but Mr. Amnaj believes that there is still room for growth. He emphasizes that the company’s products are suitable for a wide range of customers, not just the elderly. Key features of the company’s products include:
- High-quality materials
- Durable construction
- Easy-to-use designs
- Variety of styles and colors
- Wide reach: Mass media channels can be seen by a large audience, making them an effective way to promote a brand. Visual impact: Television and billboards can create a lasting impression on viewers, making them more likely to remember a brand’s message.
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Targeting First-Jobbers
Mr. Amnaj highlights the importance of engaging with first-jobbers, who are individuals entering the workforce for the first time.
However, LG has also been investing in digital marketing strategies to reach a wider audience and increase brand engagement.
The Importance of Mass Media in Brand Promotion
Mass media channels such as television and billboards have been a cornerstone of brand promotion for decades. These channels offer a wide reach and can effectively convey a brand’s message to a large audience. However, with the rise of digital media, LG has been shifting its focus towards digital marketing strategies to complement its mass media efforts.
