Appier, a leading AI-native AdTech and MarTech company, has been recognized for its successful collaboration with L’Oréal at the Loyalty & Engagement Awards Hong Kong 2025. This prestigious award highlights the impact of Appier’s innovative AI solutions on L’Oréal’s e-commerce strategy. **The Power of AI-Driven Customer Insights**
L’Oréal partnered with Appier to leverage AI-powered customer insights and transform its e-commerce experience. By applying advanced segmentation, behavioral analysis, and time-sensitive offers, Appier helped L’Oréal identify and engage high-value customer segments. This strategic approach enhanced the customer journey, driving measurable business outcomes and setting a new benchmark for AI applications in beauty e-commerce. **Unlocking Sustainable Growth through Innovation**
Appier’s AI solutions empowered L’Oréal to make data-driven decisions, scaling back incentives during high-demand periods and increasing engagement during quieter seasons to maintain conversion momentum. This strategic modulation of intensity helped sustain both growth and profitability. **Key Highlights of the Collaboration**
•
- A 152% quarter-over-quarter increase in ROAS (Return on Ad Spend)
- A 400% uplift in CVR (Conversion Rate) among hesitant users
- A 48% boost in total on-site revenue
**Appier’s Technology for AI-Driven Marketing**
Appier’s Ad Cloud and Personalization Cloud powered the collaboration. The Ad Cloud applied advanced segmentation, behavioral analysis, and time-sensitive offers to strengthen purchase intent and improve ad efficiency. Meanwhile, the Smart Conversion Optimizer within the Personalization Cloud identified hesitant users and delivered personalized incentives that maximized coupon performance while protecting profit margins. **Quote from Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L’Oréal**
“Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue contributions while enhancing operational effectiveness. From behavior-triggered campaigns and time-limited incentives to advanced segmentation and seamless user journeys, Appier’s technology played a crucial role in turning data insights into action.”
**Quote from Magic Tu, SVP of Global Sales at Appier**
“We’re proud to empower L’oreal through our AI-driven solutions. Our mission is to help businesses turn AI into ROI, and this collaboration with L’Oréal is a strong example of how data and technology can drive measurable impact across the marketing funnel.”
**Awards and Recognition**
Appier was recognized at the Loyalty & Engagement Awards Hong Kong 2025 for its successful collaboration with L’Oréal. The award highlights the success of a full-funnel, data-driven strategy that delivered measurable business outcomes and set a new benchmark for AI applications in beauty e-commerce. **Appier’s Mission and Vision**
Appier is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of “Making AI Easy by Making Software Intelligent,” Appier’s mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange’s Prime Market and operates in 17 cities worldwide. **Company Information and Social Media**
Visit www.appier.com for more company information, and https://www.linkedin.com/company/2774891/ for more IR information. **About L’Oréal**
L’Oréal is a world-renowned beauty company that partners with Appier to leverage AI-powered customer insights and transform its e-commerce experience. L’Oréal is committed to providing high-quality products and services that meet the evolving needs of its customers. **About the Loyalty & Engagement Awards Hong Kong 2025**
The Loyalty & Engagement Awards Hong Kong 2025 recognized the success of a full-funnel, data-driven strategy that delivered measurable business outcomes and set a new benchmark for AI applications in beauty e-commerce. The awards highlight the power of combining deep customer insights with intelligent automation, unlocking sustainable growth through innovation. **Key Takeaways**
• Appier’s innovative AI solutions empowered L’Oréal to achieve a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue. • Appier’s technology enabled L’Oréal to strategically identify and engage high-value customer segments, driving measurable business outcomes. • The collaboration between Appier and L’Oréal highlights the power of combining deep customer insights with intelligent automation, unlocking sustainable growth through innovation. **Call to Action**
Visit www.appier.com to learn more about Appier’s innovative AI solutions and how they can empower your business. Join the conversation on social media using the hashtag #Appier #AI #business #MarTech #AdTech #BeautyIndustry #Ecommerce.
Appier’s Innovative AI Solutions Revolutionize L’Oréal’s E-commerce Strategy
Appier, a leading AI-native AdTech and MarTech company, has been recognized for its successful collaboration with L’Oréal at the Loyalty & Engagement Awards Hong Kong 2025. This prestigious award highlights the impact of Appier’s innovative AI solutions on L’Oréal’s e-commerce strategy. **The Power of AI-Driven Customer Insights**
L’Oréal partnered with Appier to leverage AI-powered customer insights and transform its e-commerce experience. By applying advanced segmentation, behavioral analysis, and time-sensitive offers, Appier helped L’Oréal identify and engage high-value customer segments. This strategic approach enhanced the customer journey, driving measurable business outcomes and setting a new benchmark for AI applications in beauty e-commerce. **Unlocking Sustainable Growth through Innovation**
Appier’s AI solutions empowered L’Oréal to make data-driven decisions, scaling back incentives during high-demand periods and increasing engagement during quieter seasons to maintain conversion momentum. This strategic modulation of intensity helped sustain both growth and profitability. **Key Highlights of the Collaboration**
•
- A 152% quarter-over-quarter increase in ROAS (Return on Ad Spend)
- A 400% uplift in CVR (Conversion Rate) among hesitant users
- A 48% boost in total on-site revenue
**Appier’s Technology for AI-Driven Marketing**
Appier’s Ad Cloud and Personalization Cloud powered the collaboration. The Ad Cloud applied advanced segmentation, behavioral analysis, and time-sensitive offers to strengthen purchase intent and improve ad efficiency. Meanwhile, the Smart Conversion Optimizer within the Personalization Cloud identified hesitant users and delivered personalized incentives that maximized coupon performance while protecting profit margins. **Quote from Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L’Oréal**
“Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue contributions while enhancing operational effectiveness. From behavior-triggered campaigns and time-limited incentives to advanced segmentation and seamless user journeys, Appier’s technology played a crucial role in turning data insights into action.”
**Quote from Magic Tu, SVP of Global Sales at Appier**
“We’re proud to empower L’oreal through our AI-driven solutions. Our mission is to help businesses turn AI into ROI, and this collaboration with L’Oréal is a strong example of how data and technology can drive measurable impact across the marketing funnel.”
**Awards and Recognition**
Appier was recognized at the Loyalty & Engagement Awards Hong Kong 2025 for its successful collaboration with L’Oréal. The award highlights the success of a full-funnel, data-driven strategy that delivered measurable business outcomes and set a new benchmark for AI applications in beauty e-commerce. **Appier’s Mission and Vision**
Appier is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of “Making AI Easy by Making Software Intelligent,” Appier’s mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange’s Prime Market and operates in 17 cities worldwide. **Company Information and Social Media**
Visit www.appier.com for more company information, and https://www.linkedin.com/company/2774891/ for more IR information. **About L’Oréal**
L’Oréal is a world-renowned beauty company that partners with Appier to leverage AI-powered customer insights and transform its e-commerce experience. L’Oréal is committed to providing high-quality products and services that meet the evolving needs of its customers. **About the Loyalty & Engagement Awards Hong Kong 2025**
The Loyalty & Engagement Awards Hong Kong 2025 recognized the success of a full-funnel, data-driven strategy that delivered measurable business outcomes and set a new benchmark for AI applications in beauty e-commerce. The awards highlight the power of combining deep customer insights with intelligent automation, unlocking sustainable growth through innovation. **Key Takeaways**
• Appier’s innovative AI solutions empowered L’Oréal to achieve a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue. • Appier’s technology enabled L’Oréal to strategically identify and engage high-value customer segments, driving measurable business outcomes. • The collaboration between Appier and L’Oréal highlights the power of combining deep customer insights with intelligent automation, unlocking sustainable growth through innovation. **Call to Action**
Visit www.appier.com to learn more about Appier’s innovative AI solutions and how they can empower your business. Join the conversation on social media using the hashtag #Appier #AI #business #MarTech #AdTech #BeautyIndustry #Ecommerce.
| Category | Key Highlights |
|---|---|
| ROAS | 152% quarter-over-quarter increase |
| CVR | 400% uplift in CVR among hesitant users |
| On-site Revenue | 48% boost in total on-site revenue |
“Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue contributions while enhancing operational effectiveness.”
—Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L’Oréal
Key Takeaways
• Appier’s innovative AI solutions empowered L’Oréal to achieve a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue. • Appier’s technology enabled L’Oréal to strategically identify and engage high-value customer segments, driving measurable business outcomes. • The collaboration between Appier and L’Oréal highlights the power of combining deep customer insights with intelligent automation, unlocking sustainable growth through innovation.
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