The Advertising Standards Authority (ASA) Upholds Complaints Against Siobhán O’Hagan
The Advertising Standards Authority (ASA) has upheld five complaints against Siobhán O’Hagan, a popular Irish blogger and social media influencer.
The watchdog found that Ms O’Hagan had breached the Australian Consumer Law by failing to provide adequate information about the ingredients of her deodorant.
The Case Against Ms O’Hagan
The Australian Competition and Consumer Commission (ACCC) took action against Ms O’Hagan, her management agency, and the brand Wild, alleging that they had breached the Australian Consumer Law.
Breach of the Australian Consumer Law
The watchdog found that Ms O’Hagan had breached the Australian Consumer Law by failing to provide adequate information about the ingredients of her deodorant. Specifically, the watchdog found that Ms O’Hagan had not provided clear and concise information about the ingredients of her deodorant, including the presence of certain chemicals that were known to be hazardous to human health. The watchdog found that Ms O’Hagan had not provided a clear and concise ingredient list on her website or on the packaging of her deodorant.
The ASA Ruling: A Turning Point for Online Influencers
The Advertising Standards Authority (ASA) has issued a ruling that has significant implications for online influencers like Ms O’Hagan. The ASA has stated that online influencers must provide clear and transparent advertising disclosures to their audience. This ruling marks a turning point in the way online influencers approach advertising and marketing.
The Importance of Advertising Disclosures
Advertising disclosures are a crucial aspect of online advertising. They provide transparency to the audience about the nature of the relationship between the influencer and the brand.
The Influencer Contract Template: A Tool for Advertisers and Influencers to Navigate Complex Relationships
The use of influencer marketing has become increasingly popular in recent years, with many advertisers seeking to partner with social media influencers to reach their target audience. However, the process of working with influencers can be complex and nuanced, involving multiple parties and various contractual obligations. To address these complexities, the Advertising Standards Authority (ASA) has developed an Influencer Contract Template, a standardized document that outlines the terms and conditions of influencer partnerships.
Key Features of the Influencer Contract Template
The Influencer Contract Template is designed to provide a clear and concise framework for advertisers and influencers to navigate their relationships. The template includes the following key features:
15 complaints were upheld against the influencer, with 7 complaints upheld against the Advertising Standards Authority (ASA) itself. 7 complaints were upheld against the ASA, with 4 complaints upheld against the influencer. The total number of upheld complaints is 22.
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