Ionik Corporation, a data and technology-driven marketing and advertising solutions company, has announced its financial results for the three and twelve months ended December 31, 2024. The company’s record revenue of $179.1 million in fiscal year 2024 represents a 28% increase over the prior twelve months ended December 31, 2023. Ionik Corporation’s Adjusted EBITDA of $23.1 million in fiscal year 2024 is a 34% increase compared to $17.2 million in the prior twelve months. The company’s quarterly Adjusted EBITDA of $7.3 million in Q4 represents a 32% year-over-year growth and a 30% quarter-over-quarter growth. The company’s revenue growth was primarily driven by the acquisitions of Shift44, Inc. (“SHIFT44”) in Q4 2023 and Nimble5, LLC (“Nimble5”) and Rise4 Inc. (“Rise4”) in 2024. The company’s gross profit of $67.3 million in fiscal year 2024 is a 21% increase from the comparable period in the prior year, driven by the increase in revenue. The company’s gross margin percentage of 38% in fiscal year 2024 is 40% for the prior twelve months. The company’s Adjusted EBITDA growth was predominantly related to the three acquisitions as well as operating expense reductions. The company’s Adjusted Free Cash Flow of $4.8 million in fiscal year 2024 is a 65% conversion rate from Adjusted EBITDA.
Financial Highlights for the Fourth Quarter 2024
The company’s revenue of $48.4 million in Q4 represents a 10% increase compared to $44.0 million for the prior quarter. The company’s gross profit of $19.2 million (40% margin) is compared to $17.1 million (39% margin) for the prior quarter and $17.4 million (46% margin) for the same period of 2023 (“Q4 2023”). The company’s Adjusted EBITDA of $7.3 million is compared to $6.0 million for the prior quarter, with growth derived from 2024 acquisitions. The company’s Adjusted Free Cash Flow of $4.8 million is a 65% conversion rate from Adjusted EBITDA.
Corporate Update
Ionik Corporation continues to execute on its integration strategy and enhancement of the Ionik Marketing Cloud platform following the recent acquisitions of Nimble5 in September 2024 and Rise4 in November 2024. The company’s business is structured around three interconnected pillars that reflect its core capabilities and unify its acquired companies under a centralized strategy focused on the customer lifecycle: acquisition, engagement, and retention. Ionik’s platform unifies marketing automation, media activation, and data management to create a seamless advertising ecosystem, helping businesses efficiently source, retain, and monetize their customers. The company’s focus is on sustainable, profitable growth through data independence, operational integration, and technological innovation.
Strategic Priorities for 2025
The company’s strategic priorities for 2025 include:
* Continued integration of acquired businesses into a unified platform providing integrated marketing solutions for customer acquisition, engagement, and retention to drive organic growth
* Delivering advanced audience targeting capabilities powered by first-party data, which drives competitive advantage
* AI-driven automation and optimization to reduce waste and increase ROI for customers
* Execute on its path to continued financial scale, profitability and sustainable free cash flow generation allowing the company to reduce its senior lender debt
Non-IFRS Measures
Ionik Corporation considers certain non-IFRS financial measures as useful additional information to assess its financial performance. These measures, which the company believes are widely used by investors, securities analysts and other interested parties to evaluate its performance, do not have a standardized meaning prescribed by IFRS and therefore may not be comparable to similarly titled measures presented by other publicly traded companies, nor should they be construed as an alternative to financial measures determined in accordance with IFRS. The company defines Adjusted EBITDA and Adjusted Free Cash Flow as follows:
* Consolidated adjusted earnings before interest, taxes, depreciation and amortization (“Adjusted EBITDA”) is a non-IFRS measure of financial performance. * Company management defines Adjusted EBITDA as IFRS Net income (loss) adding back finance costs, income taxes, depreciation and amortization, gain/loss on disposal of assets and extinguishment of loans, fair value gain/loss on financial liabilities and modification/extinguishment on loans, and excludes discontinued operations and the effects of significant items of income and expenditure which may have an impact on the quality of earnings, such as impairments where the impairment is the result of an isolated, non-recurring event. * Company management defines “Adjusted Free Cash Flow” as Adjusted EBITDA less capital expenditures, such as acquisition of property and equipment and additions to intangibles for capitalized development costs, and income taxes paid during the period. The company’s financial statements and management’s discussion and analysis for the three months and twelve months ended December 31, 2024, are posted on its corporate website at www.ionikgroup.com and available on the Company’s profile on SEDAR+ at www.sedarplus.ca.
About Ionik
Ionik Corporation is a technology-driven marketing and advertising solutions company that helps brands, advertisers, and publishers connect with their audiences through data-driven insights and advanced automation. By leveraging its extensive suite of technology, creative expertise, and proprietary first-party data, Ionik optimizes the entire customer acquisition and retention journey. Ionik’s platform unifies marketing automation, media activation, and data management to create a seamless advertising ecosystem, helping businesses efficiently source, retain, and monetize their customers. The company’s business is structured around three interconnected pillars that reflect its core capabilities and unify its acquired companies under a centralized strategy focused on the customer lifecycle: acquisition, engagement, and retention. Ionik helps brands find, engage, and retain customers with precision. Its proprietary data-driven solutions and full-funnel marketing technology empower businesses to optimize advertising spend, increase customer lifetime value, and maximize performance across digital channels. Whether through automated marketing, strategic media activation, or AI-powered customer insights, Ionik delivers efficiency and impact. The company’s focus is on sustainable, profitable growth through data independence, operational integration, and technological innovation. By leveraging a unified marketing and advertising ecosystem, Ionik creates recurring revenue streams and long-term shareholder value. Ionik’s strategic priorities for 2025 include continued integration of acquired businesses into a unified platform providing integrated marketing solutions for customer acquisition, engagement, and retention to drive organic growth, delivering advanced audience targeting capabilities powered by first-party data, AI-driven automation and optimization to reduce waste and increase ROI for customers, and execute on its path to continued financial scale, profitability and sustainable free cash flow generation allowing the company to reduce its senior lender debt.
Investor Relations
For investor relations and additional information, please contact:
Ionik Corporation
info@ionikgroup.com
(416) 867-4400
Cautionary Statement Regarding Forward-Looking Information
Certain information in this press release constitutes forward-looking statements and forward-looking information under applicable Canadian securities legislation. Forward-looking information is often identified by the words “may”, “would”, “could”, “should”, “will”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “expect” or similar expressions. Forward-looking information includes, but is not limited to, statements with respect to the business, financials and operations of the Company. Forward-looking information in this press release includes statements with respect to the Company’s sufficiency of its capital position to execute on business and operational strategies, successful integration of acquisitions, operational and financial growth strategy, ability to make debt repayments, expected Adjusted Free Cash Flow and anticipated success in customer adoption of the Ionik Marketing Cloud platform. Statements containing forward-looking information are not historical facts but instead represent management’s expectations, estimates and projections regarding future events. Forward looking information is necessarily based on a number of opinions, assumptions and estimates that, while considered reasonable by the Company as of the date of this news release, are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, level of activity, performance or achievements and future events to be materially different from those expressed or implied by such forward-looking information, including but not limited to the factors described in greater detail in the public documents of the Company available at www.sedarplus.ca. Although the Company has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. Investors are cautioned that undue reliance should not be placed on any such information, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the Company. The Company does not intend, and does not assume any obligation, to update this forward-looking information except as otherwise required by applicable law. To view the source version of this press release, please visit https://www.newsfilecorp.com/release/250350
SOURCE: Ionik Corporation
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