Here’s a detailed look at the key findings and trends shaping the future of B2B marketing automation.
The Current State of B2B Marketing Automation
The 2025 survey report highlights the current state of B2B marketing automation, revealing both opportunities and challenges. The report emphasizes the importance of understanding the evolving landscape of marketing automation to make informed decisions.
Key Findings
- Lead Generation (63%): The primary objective is to generate high-quality leads. Personalization (55%): Personalization is a key aspect of marketing automation, with 55% of respondents citing it as a top goal. Customer Journey (46%): Understanding the customer journey is crucial, with 46% of respondents focusing on this aspect.
63% of marketers are using AI to personalize customer experiences, and 55% are using it to improve customer service.
The State of Marketing Automation in 2025
A Growing Industry
Marketing automation has become a crucial aspect of modern marketing strategies. As the industry continues to evolve, it’s essential to understand the current state of marketing automation and its future prospects.
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- 96% of respondents find their marketing automation efforts at least somewhat successful. 44% of marketers cite improving data quality as a top priority in Most marketers are using AI, with Audience Identification being the most utilized feature.
75% of B2B marketers also plan to increase their use of AI in marketing automation.
The State of B2B Marketing Automation in 2025
A Growing Focus on Automation
The world of B2B marketing is undergoing a significant transformation, driven by the increasing demand for efficiency, personalization, and scalability. As a result, marketing automation has become an essential tool for businesses to streamline their marketing processes and achieve better results.
The survey was conducted by Act-On, a marketing automation platform, and was designed to gather insights into the current state of B2B marketing automation.
Understanding the Current State of B2B Marketing Automation
The report provides a comprehensive overview of the current state of B2B marketing automation, highlighting key trends, challenges, and best practices. According to the survey, 71% of marketers believe that marketing automation is essential for their business, and 63% of respondents reported an increase in marketing automation adoption in the past year.
Key Findings
- Marketing Automation Adoption: 71% of marketers believe that marketing automation is essential for their business. Increased Adoption: 63% of respondents reported an increase in marketing automation adoption in the past year.
CONTACT: Matt Sailor Act-On Software 5035361147 matt.sailor@act-on.com
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- 96% of respondents find their marketing automation efforts at least somewhat successful. 44% of marketers cite improving data quality as a top priority in Most marketers are using AI, with Audience Identification being the most utilized feature.
