A New Chapter for WISC
Scot Chastain’s appointment as vice president and general manager of WISC marks a significant milestone in the station’s history. With his extensive experience in the industry, Chastain is poised to lead WISC into a new era of growth and success.
Key Responsibilities
As vice president and general manager, Chastain will be responsible for overseeing the overall strategy and direction of the station. His key responsibilities will include:
A Proven Track Record
Chastain’s extensive experience in the industry has equipped him with a proven track record of success. As director of sales and marketing for KUTV, he successfully led the station to a significant increase in revenue growth. His experience at NBC, where he spent over two decades, has also given him a deep understanding of the industry and its complexities.
Leadership Style
Chastain’s leadership style is characterized by his collaborative approach and commitment to excellence. He is known for his ability to build strong relationships with his team and stakeholders, and his focus on delivering exceptional results.
Community Involvement
As a native of Wisconsin, Chastain is deeply committed to the community.
“I am excited to work with the talented teams at Madison Magazine, Phase 3 Digital, and the Madison businesses to drive growth and innovation in the market.”
Introduction
The Madison media landscape is about to undergo a significant transformation with the appointment of a new leader. Chastain, a seasoned media professional, has been appointed to lead multiple broadcast and digital operations in Madison, including Phase 3 Digital and Madison Magazine.
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